Fullcast Acquires Copy.ai!
by Nathan Thompson | Jan 28, 2026 | Sales
According to Forrester, 89% of B2B buyers now use generative AI in their purchasing process, confirming a fundamental shift in how deals get done. The B2B buyer journey is no longer linear. It is self-directed, complex, and heavily influenced by AI-driven research....We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
