WEBINAR
The New RevOps Mandate: How Modern GTM Teams Stay Aligned in an AI-Driven World
Date: December 11, 2025
Time: 10:00 AM MST | 9:00 AM PST | 12:00 PM EST
About the Speakers
Amy Cook, PhD
Co-Founder & CMO
Fullcast
Helena
Aryafar
SVP, RevOps
Interos.ai
Amy Osmond Cook, PhD, Co-Founder & CMO of Fullcast, brings 20 years of marketing leadership and agency experience to this conversation. She understands how to connect creativity, structure, and systems to unlock real business momentum.
Helena Aryafar, SVP Revenue Operations of Interos.ai, brings 15+ years of operational leadership across technology and scientific disciplines. She specializes in building scalable systems that improve data integrity, align global strategy, and accelerate revenue performance. Helena thrives at the intersection of people, process, and technology, where operational clarity drives real business impact.
Overview
Go-to-market teams are navigating more complexity than ever: larger buying groups, shifting expectations, and faster data signals.
In this session, Helena Aryafar and Dr. Amy Cook explore how leading organizations are modernizing their GTM approach by improving alignment, sharpening focus, and creating the operational clarity teams need to win. Learn how smarter segmentation, cleaner processes, and cross-functional cohesion drive more predictable growth in an AI-enabled world.
What You’ll Learn
Modern GTM Alignment
Learn how high-growth companies create clearer ownership, tighter collaboration, and shared visibility across Sales, Marketing, and Customer Success.
Smarter Segmentation Strategies
Understand how leading teams use data, signals, and buyer context—not just firmographics—to prioritize accounts and focus their resources.
Predictable Revenue Systems
See how operational clarity, consistent processes, and cross-functional accountability help GTM teams drive more reliable, scalable growth.
What This Means for Your Team
This signals a shift toward coordinated, data-informed operations where alignment and shared visibility become competitive advantages. Teams that modernize their structure will move faster, create better customer experiences, and deliver more reliable revenue.
Who Should Attend
Chief Revenue Officers, CMOs, and GTM Leaders
Marketing and Sales Operations Teams
AI and Automation Enthusiasts
