by Nathan Thompson | Dec 5, 2025 | Sales
Hitting sales targets is getting harder, fast. Recent industry data shows thatย overall quota attainmentย was just 43.14% as of Q4 2024, highlighting a significant execution gap. Our own research confirms this trend; ourย 2025 Benchmarks Reportย found that a staggering...
by Nathan Thompson | Nov 5, 2025 | Blog
Itโs a frustratingly common scenario: onlyย 47% of repsย consistently hit their quota. When half the team misses its number, the problem isn’t just performance; it’s a broken GTM plan. Ourย 2025 Benchmarks Reportย reveals that even with lowered targets, nearly...
by Nathan Thompson | Nov 4, 2025 | Blog
A sales quota is a critical tool for directing sales behavior and achieving strategic goals. But according to recent research, a staggering 87% of sales leaders have no set methodย for setting quota targets, often leading to misaligned goals and demotivated teams. When...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
