Read the 2026 Benchmarks Report Now!
by Nathan Thompson | Feb 5, 2026 | Blog
In a market saturated with AI-powered tools promising to automate lead generation, a great disconnect is widening. Sales teams are falling further behind despite record enablement spending. This isn’t a failure of technology, but a failure of strategy. On a...
by Nathan Thompson | Dec 4, 2025 | Sales
Early successes show that AI can drive a 30% or better improvement in win rates. Yet for many revenue teams, that potential stays locked up. Buyers expect highly relevant engagement. Manual, rep-led work creates inconsistent execution, burnout, and a go-to-market plan...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
