Fullcast Acquires Copy.ai!
by Nathan Thompson | Feb 5, 2026 | Uncategorized
The collective valuation of unicorn companies is projected to reach over $5.9 trillion by 2025, reflecting the scale of recent market creation. These outcomes do not come from luck. Companies earn them through disciplined, scalable growth systems. The fuel for this...
by Nathan Thompson | Jan 16, 2026 | Sales
While SaaS sales reps typically earn a base salary between $63,000 and $85,000, their on-target earnings are significantly higher. This makes the variable component of their pay the single most critical driver of performance. Get it right, and you fuel growth. Get it...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
