by Nathan Thompson | Jan 16, 2026 | Marketing
Content leaders face a simple mandate: prove that content drives revenue. With the content marketing industry reaching $600 billionย in 2024, that pressure is only growing. Yet many marketers drown in data and still cannot tie their work to pipeline and revenue. The...
by Nathan Thompson | Dec 15, 2025 | Uncategorized
Companies are pouring billions into AI, yet an MIT report finds that a staggeringย 95% of pilots fail to achieve their goals. The reason is simple: most AI initiatives begin with technology, not a clear business problem. For revenue teams, this leads to expensive...
by Nathan Thompson | Dec 5, 2025 | Sales
Sales leaders feel the pain when AI is rolled out without a plan. In one study, 83% of sales teams that utilized AI in the last year saw higher revenue growth compared to 66% of those that did not. Simply adding new AI tools to an SDR workflow is not a strategy.ย To...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
