by FULLCAST | Apr 20, 2026 | Uncategorized
With Gallup research showing that engaged employees achieve 14 percent higher productivity in production roles and 18 percent higher productivity in sales, the question is not whether to use performance-based compensation. It is how to design it effectively. Yet most...
by FULLCAST | Apr 15, 2026 | Uncategorized
OTE assumes 100% quota attainment. But industry data reveals that quota attainment rates average just 42.7% for Account Executives. That means more than half of your sales team will never earn the number on their offer letter. On-Target Earnings (OTE) represents the...
We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
