by Nathan Thompson | Jan 28, 2026 | Marketing
While 87% of B2B marketers use content marketing to successfully generate leads, many teams stall after publication. The biggest failure point is a distribution strategy that is completely disconnected from actual revenue goals. Most plans are managed in a silo,...
by Nathan Thompson | Jan 27, 2026 | Marketing
Your buyers now ask AI assistants for answers first. They skim summaries in ChatGPT, Perplexity, and Google’s AI Overviews, then click the citations they trust. Search is no longer a simple list of blue links. It is a direct conversation with an AI that delivers...
by Nathan Thompson | Oct 29, 2025 | Blog
Content marketing generates leads for 87% of B2B marketers. For RevOps leaders, the question is not whether content works. It is whether it works for your Go-to-Market engine. Many organizations isolate content inside marketing, disconnected from revenue operations....We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
