Fullcast Acquires Copy.ai!
by Nathan Thompson | Feb 2, 2026 | Uncategorized
Most B2B marketing runs on a false idea: that buyers are purely rational. But data shows emotional factors drive 56% of B2B purchasing decisions. The problem is that leaders often treat emotional marketing as a soft tactic, disconnected from the hard numbers of their...
by Nathan Thompson | Jan 29, 2026 | Marketing
Conventional wisdom says B2B decisions are purely logical, driven by spreadsheets and spec sheets. But what if that’s wrong? New research reveals that 80% of B2B buyers report their decisions are influenced by emotional factors, even on million-dollar deals. The most...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
