by Nathan Thompson | Jan 13, 2026 | Uncategorized
By 2026, predictive analytics will be central to many sales funnels, which makes data-informed compensation models more important. Your commission structure is not just a payroll function. It is the clearest way to signal your company’s priorities to the sales team....
by Nathan Thompson | Jan 8, 2026 | Sales
Sales commissions are the primary engine for motivating your team. But what happens when that engine runs on a 30-day delay? You lose momentum, trust, and ultimately, revenue. The world runs in real time, and the expectation for instant payments is reshaping every...
We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
