Fullcast Acquires Copy.ai!
by Nathan Thompson | Jan 8, 2026 | Uncategorized
AI is reshaping GTM with real-time, data-driven strategies, as outlined inย revolutionizing traditional GTM. For many GTM leaders, a chaotic landscape of point solutions buries this opportunity. Every new app risks creating another data silo, which adds complexity...
by Nathan Thompson | Dec 31, 2025 | Uncategorized
AI is everywhere in GTM. The hard part is proving it helps reps close more deals, faster. A recent report found thatย 90% of go-to-market teamsย at large companies have implemented AI tools, yet widespread adoption has created a more complex challenge: proving its...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
