by Nathan Thompson | Dec 31, 2025 | Marketing
In June 2025, AI referrals to top websitesย spiked 357%ย year over year. AI search, including Google AI Overviews, is now the front door for your prospects. If AI misreads or ignores your content, you lose control of your brand narrative and how your value shows up in...
by Nathan Thompson | Dec 24, 2025 | Marketing
While average B2B growth has slowed to 5.2%, top performers are seeing aย 10.8x deltaย in sales velocity. The difference is no longer just about product or sales execution. Winning the new competitive frontier of AI-driven search separates leaders from the pack. AI is...
by Nathan Thompson | Dec 22, 2025 | Uncategorized
AI search is changing the rules of discovery. With research showing that AI Overviews can cause aย 15โ64% declineย in organic traffic, revenue teams can no longer hide their best insights behind lead forms and expect to be found. The challenge is not just being visible...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
