How to Optimize Content for Generative AI Search (And Why It’s Your New GTM Superpower)
With half of consumers already using AI-powered search, according to a McKinsey report, the traditional GTM playbook is becoming obsolete. The era of ranking on a list of blue links is ending. AI engines now deliver synthesized answers, reshaping how buyers find...
How to Conduct a Citability Audit for the AI Era
Securing the top spot on Google is no longer the final goal for B2B brands. With AI-powered search, you must be cited as the definitive source of truth. This shift introduces a new strategic mandate: the citability audit. While the term once referred to checking local...
A Practical Guide to Auditing Your Visibility in Google AI Overviews & Perplexity
With nearly 50% of searches in the U.S. now including an AI Overview, a new blind spot has emerged in your GTM strategy. Generative answer engines from Google and platforms like Perplexity are fundamentally changing how buyers find information, summarizing and often...
