Fullcast Acquires Copy.ai!
by Nathan Thompson | Jan 16, 2026 | Sales
Manually reviewing sales calls to find customer pain points is slow, biased, and impossible to scale. Valuable insights get buried in hours of recordings. While AI-powered conversation intelligence automates the analysis, many revenue teams stop short and use the data...
by Nathan Thompson | Dec 17, 2025 | Sales
Your Go-to-Market Plan Is Leaking Revenue, and Disjointed AI Tools Are Not the Answer While many teams are adopting AI, few are using it to systematically diagnose and fix the root causes of inefficiency. This is a critical mistake, as a recent study foundย 91% of...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
