Regional vs. Segment-Based Quotas: What Drives More Revenue?
When nearly 91% of organizations haveย missed quota expectations, itโs clear the problem runs deeper than the number itself. For many revenue leaders, the root cause is a fundamental misalignment between their go-to-market strategy and their quota structure. The...
The Sales Quota FAQ: The Toughest Questions Reps Ask
If youโre worried about hitting quota, youโre not alone. Even after quotas were reduced in 2025, new research shows that nearlyย 77% of sellersย still missed their number. This isn’t just a personal performance issue; it points to planning that feels opaque and...
A RevOps Guide to Quota Setting in GTM Planning
In 2024, a staggering 84% of sales repsย missed quota. That is not a rep problem. It is a GTM problem. Leaders design ambitious go-to-market plans in the boardroom, then watch them collapse when those plans hit disconnected, unrealistic sales targets. Many teams treat...
