Fullcast Acquires Copy.ai!
by Nathan Thompson | Nov 19, 2025 | Sales
80% of sales organizations fail to achieve forecast accuracyย greater than 75%. These inaccurate forecasts are not just a sales problem; they impact hiring, resource allocation, and overall business strategy, creating risk across the entire organization. This...
by Nathan Thompson | Nov 17, 2025 | RevOps, Uncategorized
Despite access to more data than ever, sales forecasting is getting worse, not better. A recent Forbes report found that 67% of sales operations leaders agree that creating accurate forecasts isย harder todayย than it was just three years ago. This growing uncertainty...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
