Fullcast Acquires Copy.ai!
by Nathan Thompson | Jan 15, 2026 | Uncategorized
By the end of 2025,ย over 70% of B2B organizationsย relied on AI-powered strategies to drive growth. Yet many of these GTM plays are destined to fail because companies buy powerful AI tools without the operational framework to coordinate them. This tool-first approach...
by Nathan Thompson | Dec 11, 2025 | Sales
AI has shown aย 30% or better improvementย in win rates for sales teams, but many organizations fail to capture this value. They invest in AI-powered tools only to layer them on top of disjointed, patched-together systems that limit their impact. The problem is not the...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
