by Nathan Thompson | Nov 28, 2025 | Sales
If sales forecasting feels more difficult than ever, you’re not alone. According to Gartner, 67% of sales operations leaders agree that creating accurate sales forecasts is harder today than three years ago. Disjointed systems, manual spreadsheet drills, and siloed...
by Nathan Thompson | Nov 27, 2025 | RevOps
Product-Led Growth is no longer a niche strategy; it is the default engine for modern SaaS. Yet many GTM playbooks still measure success using models built for top-down selling. Forecasting models built for top-down, sales-led motions simply break when applied to the...
by Nathan Thompson | Nov 20, 2025 | Sales
In a recent study, 87% of sales leaders have no set method for setting quota targets, which often creates a disconnect between corporate goals and sales reality. This traditional, sales-only approach creates unrealistic targets, encourages sandbagging, and ultimately...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
