LeanData Saved 2,600 Admin Hours with Fullcast Revenue Intelligence
At a glance
contacts captured in just 12 months
admin hours saved on manual data entry
key customer contacts synced automatically
Who Is LeanData?
“When a salesperson interacts with a prospect, there might be one or more people who would be interested in this. One person replies, but there are three to four other people on that e-mail who you may or may not know that are not logged into Salesforce.
That is where Fullcast Revenue Intelligence provides a tremendous amount of value for us because I as a RevOps person wants to make sure that every single person my sales team is talking to is in Salesforce and enriched with their title, who they are and where they fit in the buying process.”
Don Otvos
VP of Revenue Operations
LeanData is the go-to solution for revenue teams looking to streamline their go-to-market motion. Their lead-to-account matching and routing platform helps some of the world’s fastest-growing B2B enterprises accelerate revenue and improve operational alignment.
As the experts in RevOps, LeanData knew their own internal processes had to be just as efficient. A manual, time-consuming contact management system was costing them valuable admin hours and leaving critical customer data out of their CRM. Fullcast provided the automation needed to align their internal operations with their powerful market-facing solution.
The Challenge
Admin Overload
The manual process of inputting contacts into the CRM was consuming thousands of hours of administrative time.
Contact Blind Spots
A significant number of valuable contacts were being missed entirely, leaving gaps in their go-to-market data.
Incomplete Account View
Key customer contacts were not being synced, preventing a complete and accurate picture of their key accounts.
The Solution
Automate data, accelerate growth. Made possible with Fullcast Revenue Intelligence.
Automated Contact Capture
Fullcast automatically identified and captured over 12,420 contacts that were previously being missed. This ensured LeanData built a comprehensive and accurate contact database, maximizing the value of their CRM and expanding their addressable market.
Enhanced Operational Efficiency
By automating the entire contact-to-CRM process, Fullcast eliminated tedious manual data entry. This reclaimed 2,600 hours of administrative time, allowing the revenue operations team to shift their focus from manual tasks to high-impact, strategic initiatives.
Critical Contact Synchronization
Fullcast ensured that 4,844 key customer contacts were automatically and accurately synced into LeanData’s systems. This provided a complete and up-to-date view of their most important accounts, strengthening customer relationships and uncovering new opportunities.
A Reliable Data Foundation
With automated capture and sync, Fullcast established a single source of truth for LeanData’s contact data. This clean, complete, and trustworthy data foundation empowered the entire GTM team to operate with greater confidence and precision.
The Results
Complete Data, Confident Growth.
More Opportunity Capture
With over 12,420 previously missed contacts automatically captured, LeanData gained a complete view of their market, ensuring no potential opportunity slips through the cracks.
Accelerated Revenue Engine
Fullcast eliminated manual data entry, reclaiming 2,600 administrative hours. This allowed Don Otvos’s team to pivot from tedious tasks to high-impact strategic initiatives that drive the business forward.
Deeper Account Penetration
By automatically syncing 4,844 key customer contacts, their go-to-market team had a unified, real-time view of their most important accounts, strengthening relationships and uncovering new revenue opportunities.
